ARTISTRY & F/X 
             OF SAN ANTONIO
learn the knowledge behind Makeup artistry 
advanced Technique
art for front page of web
IMUA logo used on web

Institute of Makeup Artistry & F/X of San Antonio                                                                          

        Teaching the Art of Makeup




Marcus West 

Marcus West

Special FX Make-up, Airbrush Artist

Came from the Engineering field with a BS Degree in Mechanical Engineering. He worked many years as a Designer and using his skills from these two fields transferred into the art and design. He enhanced his skills in Fantasy and Portrait art using an airbrush. From there he applied this knowledge to Special FX makeup. He started taking Classes from Stan Winston’s School of Character arts and applied himself to learning makeup application, molding, sculpting and applying prosthetic. Eventually after teaching himself and working out of his home shop started to do Special FX for small Indi film producers. He teaches part time and still does makeup and         airbrushing continuously.

Kristina Jimenez 

COO and Director of Admissions '



Jorge Moreno  With over 10 years specializing in concert and event photography, I have learned that capturing purely spontaneous moments is an art form.  What makes me different is that I approach portraiture in the same way.  I believe that spontaneity and capturing real expressions and emotions is what makes a photograph unique and timeless.  I have extensive training from the Southwest School of Arts in San Antonio and I am also a registered Photographer with Picture Stock of New York.

I have a natural ability to relate with all types of people and their taste in style.  Simply put, I’m a “People Person”.  I treat people in the way that I like to be treated myself.  I have pride and enjoyment in my photography and believe it shows in my work.

Exquisite Photography isn’t expensive, it’s priceless!



 Calley Gonzalez was born in Idaho, and raised in Southeastern Washington State.  At 17 she enlisted in the United States Air Forced and served in Civil Engineering career field.  She met Danny Gonzalez, a San Antonio native; at Mountain Home AFB, Idaho and they married in 1999. Their only child, Katalina was born in 2001.  Mrs. Gonzalez served honorably until 2007 when she was medically retired. After returning to the United States in mid 2007, Mrs. Gonzalez moved to San Antonio, where her husband was soon to be stationed.  Unable to continue working in the Civil Engineering field, she decided to turn her 15 year hobby into her new career, Fashion Designing.  As a child, she had sewn garments such as formals, dresses, and also made items such as pillows and drapery just to name a few.  Throughout her military career she continued to use her skills to make garments for her friends and personally decorate her home. Finally settled in their home just outside of San Antonio, they have begun the next chapter of their lives, and Mrs. Gonzalez has embarked on her new career, yet longstanding passion


Alanna Sarabia is the newest face to the San Antonio Living team as the entertainment reporter every weekday morning from 10am-11am.​​​​

Alanna graduated from Texas State University in 2011 with a degree in Electronic Media and Communications. While in school she was a member of the Zeta Tau Alpha social sorority, and Student Foundation.​​​​

Even though she is from Dallas, Texas, Alanna is no stranger to San Antonio. She served as Miss San Antonio 2009, promoting her platform on educating the city on the importance of being responsible pet owners, and is a former La Reina de La Feria de las Flores 2012 for Fiesta San Antonio and raised $25,000 to give to the Parent/Child Scholarship. Alanna is a former NBA Spurs Silver Dancer, enjoys working out, playing piano, and spending time with her poodle named Hector.


Vicki Clayton

Interior designer,  Business Owner 


William (Bill) Clayton

Retired from United States Air Force Intelligence

Computer Analyst for General Dynamics



                         AUG 25TH 2017 


Carrie von Loudon

Master Make-up Artist and owner of The Artistry Company LLC, Institute of Makeup Artistry & F/X of San Antonio LLC & Spank Cosmetics LLC, Carrie von Loudon,  is renowned for her work in the television and print industries having created key looks for fashion spreads since her start in 1986.

In 2007, with over two decades in the beauty industry, von Loudon launched her first  makeup collection aptly called Posh!  The line was a modern collection of eye shadows, eyeliners, lipsticks and foundation and was ‘The Official Make-up of Miss Fiesta’. Then once again in 2008, Von Loudon made a Splash with a creatively fun and colorful make-up line called Spank. 48 High Definition pigments, 23 Eye Shimmers, and HD Lip-glosses…. fun for all! Spank has been a favorite for the last 3 seasons by the San Antonio Spurs Silver Dancers. 2013 New York Fashion Week, colors were chosen from Spank to rock the looks of Calley Gonzalez’ Steam Punk inspired collection.

Taking her experience with corporate giants such as M.A.C. Cosmetics, Estee Lauder, Armani Cosmetics, Lancôme, Nars, as well as the women behind the Spank brand, has been featured in numerous publications and Television.

SHE has been regularly showcased on the covers of Thursdays Fashion Pages featured in Hearst Publications Group widely distributed in South Texas as well as the Express News luxury, fashion and lifestyle publications Trends and Spice.  Additionally Von Loudon's craft has been featured in Forbes, and Texas Monthly magazine. Her talent and skills have been seen in the San Marcus Visitor Guide, La Connexion (a bilingual publication of The San Antonio Express News), The SBC phonebook & USAA Ad campaign, Nike National Ad campaign, Fox Sport News, Gunn Automotive, Wayne Wright Commercials, Official Makeup Artist for Spurs Silver Dancers, and the “Official Makeup Artist” for Miss Fiesta,. Official Makeup Artist for Miss Teen Latina San Antonio, Miss San Antonio Latina & The Tejano Music Awards.

Von Loudon’s recent endeavors opening the Institute of Makeup Artistry & F/X of  San Antonio WAS TO HER,       HER HIGHEST ACHIEVMENT   THUS FAR.